Bright Sparks Workshops
Build Skills – Spark Movements
Join our community of socially engaged movers and shakers, social change makers, rabble rousers, educators, creative activists and community organisers to create critical interventions that inspire dialogue and catalyse social change. These workshops connect creative thinking, direct education and social justice, grounded in a pedagogy of hope and possibility. This is the opportunity to build a community of practice alongside other activists to work collectively to build skills, brain storm movement challenges, and spark movements.
Where: Laneway Learning Central – Level 3, Room 17, Nicholas Building, 37 Swanston St, Melbourne 3000
Time: 10am to 12.30pm
When: Last Sunday of the month (except July & December 2018)
Cost: $25.00 per person
Inspire a shared vision
When we think about the word movement, what images come to mind? The US civil rights march on Washington, that ended with Martin Luther King, Jr. giving his “I have a dream…” speech; Germans from east and west climbing up and pulling down the Berlin wall; Gandhi, in his white robes, marching with hundreds of thousands of working class people across India; Nelson Mandela speaking to hundreds of thousands after his release from imprisonment on Robben Island.
But movements aren’t just about marches and speeches and breaking unjust laws. They’re also about building trust, leaders, and sustainable organisations that can win the solutions we want. The raw materials of movements are campaigns, leadership, trust, and a certain sense of moral solidarity. This workshop is about clarifying values and learning techniques for inspiring a shared vision for movement building.
Inspire a shared vision
Target your audience
Who should you connect with and how much of your precious resources and time should you spend on them? Is it one specific audience? Where are they located? How do they consumer information? Do you need to target institutions: What institutions are operating? Do you need to target decision makers: Who can give us what we want? Audiences: Who are we talking to and that do we want them to do? What do we know / need to know about our audiences? What are their filters & assumptions? This workshop will give you some food for thought on targeting audiences as well as leading you through some tools to find out the answers to the above questions.
F.R.A.M.E.S your story
F.R.A.M.E.S. is a useful acronym representing 6 quick tests to use before moving a message from the drawing board out into the world. Use F.R.A.M.E.S. on your entire action/event plan, not just your top-level messaging.
F = FRAME THE ISSUE
R = REFRAME OPPONENT’S STORY & REINFORCE OUR FRAME
A = ACCESSIBLE TO THE AUDIENCE
M = MEMORABLE
E = EMOTIONAL
S = SIMPLE & SHORT
We will be using the FRAMES framework on your own campaign stories